It is simpler than ever for companies to have a presence across a variety of online channels. However, it remains challenging to successfully maintain sales, even for the most seasoned marketing experts. The secret to progress is no longer just getting your product/services out there to see how they perform. The most successful businesses are now using a strategic and targeted approach to help their sales grow. Here’s what you need to know.
Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online.
If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.
What's so good about your products or services? See how that question alone will help focus your sales pitch.
Coming up with timely and relevant content for your target audience can be tough. Here's how I do it:
Are you telling your audience what actions you want them to take when it comes to your marketing efforts? Calls to action are vital to your marketing. Here's what you need to know
No matter what you're doing, your marketing efforts should never stop. Take advantage of the marketing automation tools out there!
Learn to let data guide your marketing efforts
Is your marketing content recognizable as your own?
Stepping away from projects, especially those involved in marketing your business, helps to improve results.
Each and every post you create should have a strategy and a goal attached to it so that you can measure it's effectiveness.
Adding that small, but personal, touch to your marketing efforts really makes a big difference.
Your marketing strategy should also include a seasonal strategy so you can plan ahead and make your busy season that much more lucrative.
You're bound to make someone mad at some point. It's part of business. Don't shy away from it, especially on a public forum. Check out my latest video tip to see the best ways to handle negative review/comments on social media.
One of the easy ways to build up that "know, like, and trust" factor that's so important for your digital marketing is to make sure your marketing message is relevant to your purpose statement. See what I mean in my latest video tip.
One of the most commonly asked questions is what day and time is best to post content to send email blasts, and there's a very simple answer.
Just like you should never set sail without a plan or a captain you should never try to market your business without a strategy and guidance from an expert.