No matter what size or industry you're in, it's important to optimize your website so that people can find you online.
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If you’ve read articles about keyword research for search engine optimization (SEO), you’ve probably run across the phrase “long-tail keywords.” Let’s take a look at what long-tail keywords are and how you can use them to your advantage.
5 Easy SEO Quick Wins to Implement Today
Search engine optimization can seem like a daunting task. On-page optimization, off-page efforts, and technical SEO can be overwhelming. But if you have just a little time to optimize your website, try these five simple SEO quick wins to amp up your website.
Google's New Guidelines: Add Relevant Experience
Since the Google medic update in August 2018, we’ve been aware of the importance of expertise, authority, and trustworthiness—E-A-T—for website search rankings. Recently, Google added another “E” to the equation. Relevant experience is now considered in the evaluation of the qualities of a good website. Does your website meet the criteria for E-E-A-T?