You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!
We don’t have to tell you that owning and operating your own business is a challenge. There are countless stressors and responsibilities that fall directly on your shoulders, some you might not have ever imagined. But we all get by with a little help from our friends, right? To make friends in your community, you’ve got to become a part of your community.
Charlie Luck has taken the time to write a guest post specifically for our site. With three decades in sales and experiential marketing that led to his passion for digital marketing, he currently focuses on display and Instagram marketing. Charlie is constantly in search of the next ad or video idea that could go viral and the psychology behind it. Today, he shares his thoughts on LinkedIn marketing.
Online marketing is a must nowadays but there are so many options out there it can be hard to know where to start. If you are working within a limited budget, it’s important to focus on marketing that will be truly effective for your business. Whether it’s email marketing, social media marketing, content marketing, SEO, online ads, etc. it is important to focus your efforts on what will give your business the most return. So here are a few things to consider:
Are you wasting a lot of money every year on email marketing for your emails to just go into junk mail? If this is happening to you, getting a better comprehension of what spam filters are and how they can be avoided could help enhance your return on investment (ROI).
Here are some do's and don'ts to ensure that your emails make it into your recipient’s inboxes.
Facebook is testing a new rating system based on a scale of 1-10. Although it’s not 100% guaranteed that these changes are here to stay, by informing yourself of this current layout and rating scale, you will be one step ahead of your competition, and have more engaging interactions with your customers.
As a business owner, you are continually looking to develop your online presence, and having a Google My Business page is crucial to doing just that. Most of the clients we come across either have multiple listings that are confusing their potential customers or don't have a listing at all which is thereby sending customers to competitors. So, I decided to write a blog post about how to create a Google My Business listing, and condition it to make a strong online presence for your business.
Once you fully understand who your target audience is you can focus on improving your efforts to maximize your rate of return. In the world of digital marketing, you can implement automated systems to continue developing and growing this audience organically, over time. Here are a couple of reasons you should take the time to identify your target audience.
The first question you need to ask yourself when creating blog content is, “do I really know my target audience.” Marketing does not happen without identifying your target, and the same applies for content marketing. Content marketing takes time and effort, but it is very effective if done properly. Your conversion rates will be higher, if your content is engaging to your target audience.
Whether your business is small or large, you can easily benefit from digital marketing. Given how popular social media activity has become, there’s almost limitless opportunity to grow your brand and expand your audience online.
If you are somehow still in doubt that spending time and money on professional digital marketing is worth it, we have pulled together 5 reasons to consider digital marketing with an expert.
When was the last time you revisited your social media strategy? Better yet, do you even have a strategy guiding your social media efforts? You might be seeing some results from what you're doing, but imagine how much better it could be if you were focusing on how to improve and by proxy increase conversions. Here are a few social media strategy tips to help boost your conversions:
Instagram is a wonderful marketing tool for your business and it is important to take advantage of all the tools it has to offer! Instagram Live offers an effective way to attract new followers and further build your brand. Live videos allow for a more authentic look into who you are, what you stand for, and what you have to offer. Going Live on Instagram is great for engagement and discoverability. It may be a little daunting to think about going live at first, but if you come up with a plan and promote yourself properly, then there are many opportunities waiting for you!
The newest addition to the Facebook Ads empire is Facebook Messenger app ads. This might sound creepy (and it is a little), but it can be extremely effective. This means you can now directly message potential prospects directly via Facebook Messenger. Similar to LinkedIn’s Sponsored InMail, you can reach people 24/7. Just like with any new platform, it is hard to know what works and what doesn't, especially with Facebook Zero looming over our heads. Here's our advice to take advantage of these new ads while combatting Facebook Messenger Ads:
Facebook recently announced some major changes to their news feed. These changes are based around prioritizing "meaningful person-to-person interactions among friends and family over posts from Facebook Pages." So what this means for you as a consumer is that you will be seeing more of the types of posts that you engage with (comment, like, share) on Facebook. What this means for you as a business is that you need to change your Facebook strategy. Here are a couple of tips we have for you so far: