Donato Sports Performance Website Redesign, Logo Refresh, & SEO


Web Redesign | Logo Refresh | SEO

Donato Sports Performance is an athletic training program for youth athletes in Illinois. Mike Donato reached out to KP Kreative to update their website and logo and to help them with their search engine optimization. 

1. Website Redesign

Mike Donato's previous website was not made as a responsive site and did not have ecommerce functionality, so it did not perform well on mobile browsers and customers couldn't buy from the website. This was the biggest reason that a change was needed. However, once KP Kreative got started on the new Donato Sports Performance website, we were able to organize the site in a way that promoted their services much more powerfully than their old site did.  

Best choice I’ve made once I decided to start my own company. KP Kreative has been fantastic throughout the entire process. I look forward to seeing the impact of their work for years to come. If you need help with anything website, social media, or marketing related, call Kimberly. She’s the best!
— Mike Donato

Donato Sports Performance Website Before

Donato Sports Performance Website After

2. Logo Refresh

Donato Sports logo before refresh

Donato Sports logo
before refresh

Donato Sports logo after refresh

Donato Sports logo
after refresh

written out DSP logo.jpg

Donato Sports Performance's previous logo was not standing out enough. The logo itself was just the S without the full name of the business or a tagline of any kind. After discussing the desired changes, KP Kreative made the logo into a gradient slate color and also created a full version of the logo that can be used for business cards, on the website, etc.

3. Search Engine Optimization (SEO)

Search engine optimization is important for every business with an online presence. When someone uses a search engine (Google, Bing, Yahoo, etc.) to look up something that they need (your services) you want your business to show up on the first page. The approach to help each business rank is different depending on what products they sell and who their target audience is. KP Kreative researched Donato Sport Performance's target audience and optimized their website to give them a chance of ranking on search engine results. 

Each business's needs are different and their approach to the online marketplace should be tailored to fit their needs. This is just a sample of one of the ways KP Kreative can help local small businesses with branding and on online presence.