Tag

Advertising

An Introduction to Facebook Advertising

Kimberly Portuondo
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October 11, 2022

Social media marketing is an effective form of digital advertising for getting more engagement, clicks, and conversions. Fасеbооk in раrtісulаr ѕtаndѕ out as one of the most affordable options. Facebook ads can be up to seven times сhеареr thаn thе nеxt mоѕt affordable ѕосіаl media ads via Twіttеr.

3 Best-Kept Secrets for Selling More Online

Kimberly Portuondo
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May 10, 2022

Social media is more than just a place for cat videos and perpetual scrolling. Hundreds of thousands of businesses worldwide are using social media to put their names on the map by tapping into an audience of billions (yes, billions with a B). With over 2.6 billion monthly active users on Facebook – and another billion on Instagram – social is where it’s at if you want to raise some hype for your products or services. Here are three tips to get more sales using social media:

Planting Long-Term Seeds for Long-Term Clients

Kimberly Portuondo
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April 12, 2022

It’s important to show your respect for potential clients’ hard-earned money by slowly nurturing them over time, carrying them through a carefully curated funnel that builds TRUST and DESIRE over several weeks…or even months. With that in mind, here are some marketing tips for nurturing long-lasting client relationships:

3 Reasons to Use Facebook Advertising

Kimberly Portuondo
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November 27, 2018

You may doubt Facebook’s security, but one thing you can trust is that it is still a great place to promote your business. With over a billion users, Facebook offers you a unique position to advertise your business. Here are 3 reasons why you should use Facebook Advertising, despite the recent changes to Facebook!

Using Facebook Messenger Ads to Combat Facebook Zero

Kimberly Portuondo
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February 27, 2018

The newest addition to the Facebook Ads empire is Facebook Messenger app ads. This might sound creepy (and it is a little), but it can be extremely effective. This means you can now directly message potential prospects directly via Facebook Messenger. Similar to LinkedIn’s Sponsored InMail, you can reach people 24/7. Just like with any new platform, it is hard to know what works and what doesn't, especially with Facebook Zero looming over our heads. Here's our advice to take advantage of these new ads while combatting Facebook Messenger Ads:

How to Use Analytics to Check If Your Ad is Working

Jenny Holt
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December 5, 2017

Nearly 80% of businesses advertising online are dissatisfied with their conversion rate. It seems that advertisers are unaware of how their ad is performing in terms of getting customers to carry out an action or make a purchase. Analytics is a tool which can help online services to track traffic flow to their website and monitor the effectiveness of their digital marketing campaigns. Here’s how to make sure your Facebook and Google ads stand out from the crowd, by using analytics effectively to check what works and what doesn’t.

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