Tag

Advertising

3 Effective Marketing Campaigns We Loved in 2022

Kimberly Portuondo
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February 7, 2023

People see thousands of ads a day. It’s overwhelming, I know. Every last one of these ads is part of a greater marketing campaign, and every campaign is part of a goal to outshine competitors and win the war of rapidly evolving consumer trends. Most of the ads people see are quickly forgotten. It’s incredibly difficult to create a viral marketing campaign that sticks with consumers, let alone stands the test of time. Three of what I believe to be the best 2022 marketing campaigns had that rare ability to not just capture people’s attention, but to hold onto it.

Facebook Advertising FAQ, Tips, & Tricks

Kimberly Portuondo
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December 27, 2022

Welcome to the final installment of our seven-part Guide to Facebook Advertising blog series. Now that you have a high-level understanding of how Facebook ad campaigns work, let’s get into a bit more of the nitty gritty. Our Facebook advertising FAQ comes complete with some handy tips for social media marketing success that will help you make 2023 a year to remember.

Facebook Ad Budgeting, Analysis, & Strategy 101

Kimberly Portuondo
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December 20, 2022

Can you believe we’re on the sixth post of our Guide to Facebook Advertising series? Today, we’re tackling Facebook ad budgeting, analysis, and strategies. Knowing how to budget your Facebook ad campaign, interpret the data, and create successful approaches helps you get the most mileage out of your social media marketing strategy.

Choosing Your Target Audience for Facebook Ads

Kimberly Portuondo
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November 29, 2022

It’s time for the fifth installment in our Guide to Facebook Advertising blog series. Let’s take a look at finding your target audience for Facebook ads. With the help of market research and the right audience in mind, you can make your next Facebook ad campaign a success.

What Are the 11 Types of Facebook Ads?

Kimberly Portuondo
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November 22, 2022

Welcome to the fourth installment in our blog series, Guide to Facebook Advertising. This week, we’ll discuss the 11 types of Facebook ads available to suit your business advertising needs. Whether you’re looking to drive traffic to your website, reach local customers, or build brand awareness, Facebook offers unique ad campaigns that can help your business.

How to Use Images and Video in Facebook Ads

Kimberly Portuondo
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October 25, 2022

Welcome to the second part of our Facebook advertising series! Today, we’re going to look at the specifications for using images and video in your Facebook ads.

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